Development First-mover Advantage Time to Market 
Harvard Business Review
OCTOBER 4, 2012
Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical. To ensure first mover advantage, the schedule was extremely aggressive. The project involved more than 20 sites around the world.
Harvard Business Review
OCTOBER 4, 2012
Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical. To ensure first mover advantage, the schedule was extremely aggressive. The project involved more than 20 sites around the world.
Harvard Business Review
AUGUST 20, 2018
Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or, heaven forbid, profits. Startups now had tools that sped up the search for customers, reduced time to market, and slashed the cost of development.
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