Remove Development Remove Fixed Costs Remove Industry Remove Marketing
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How Do I Start A Small Business?

Strategy Driven

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

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Business Plan Development: Know your Finances

Strategy Driven

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. Plus it’s a useful number for comparing with different standard industry ratios. Develop a cash-flow statement. Create an expenses budget.

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How Industry Giants Can Create Corporate Breakthroughs

Harvard Business Review

For example, a decade ago, it''s unlikely that small-business owners would have told you that they needed a flexible way to host data and applications, one that preferably turned the fixed cost of computer hardware into a variable cost of renting capacity. Developing a breakthrough idea will never be a paint-by-numbers exercise.

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Groupon Doomed by Too Much of a Good Thing

Harvard Business Review

Such a strategy limits an early venture's funding in order to force the business to develop a profitable business model and then invests heavily in growth once such a model is identified — Christensen terms such investments "good money" for incubating growth businesses and extols the strategy for three reasons.

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How Companies Can Use Investors to Their Advantage

Harvard Business Review

Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. They had surged with the rise of digital camera only to peak in 2012, coming back down as smart phones became widely used. What he heard was uncomfortable.

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What Happens When All Employees Work When They Feel Like It

Harvard Business Review

A five-day work week consisting of eight-hour days happens to be the social norm in many of our societies at present, but I have long thought that a company that disrupts that kind of social norm in its industry could potentially build a momentous competitive advantage out of it. Could an approach like theirs work in other industries?

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The Company Outsmarting Big Pharma in Africa

Harvard Business Review

Cipla, an India-based producer of low cost antiretroviral drugs (ARVs) is one of the biggest success stories in the pharma industry. It has doubled its market cap in the five years and sales reached almost $1.5 and other traditionally developed markets. and other traditionally developed markets.

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