Remove Development Remove Fixed Costs Remove Marketing
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Winning Now, Winning Later: Playing the Infinite Game

Leading Blog

He developed three principles of short- and long -term performance that forced them to consider the long- and short-term implication in every decision they made: 1. Grow while keeping fixed costs constant. Scrub accounting and business practices down to what is real. Invest in the future, but not excessively.

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How Do I Start A Small Business?

Strategy Driven

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

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The New Psychology of Business Models

Ask Atma

You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. And you start by developing the simplest working version of your idea.

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Business Plan Development: Know your Finances

Strategy Driven

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. Differentiate between fixed costs, such as rent and payroll, and variable costs, such as advertising and delivery. Develop a cash-flow statement.

Finance 10
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A Quick Guide to Breakeven Analysis

Harvard Business Review

It’s a simple calculation to determine how many units must be sold at a given price to cover one’s fixed costs. Assume she must incur a fixed cost of $25,500 to produce and sell a kite. These costs are fixed because they will not change with the number of kites sold. That’s the breakeven point.

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A Quick Guide to Breakeven Analysis

Harvard Business Review

It’s a simple calculation to determine how many units must be sold at a given price to cover one’s fixed costs. Assume she must incur a fixed cost of $25,500 to produce and sell a kite. These costs are fixed because they will not change with the number of kites sold. That’s the breakeven point.

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Groupon Doomed by Too Much of a Good Thing

Harvard Business Review

Such a strategy limits an early venture's funding in order to force the business to develop a profitable business model and then invests heavily in growth once such a model is identified — Christensen terms such investments "good money" for incubating growth businesses and extols the strategy for three reasons.