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Business Plan Development: Know your Finances

Strategy Driven

Your marketing plan and SWOT analysis are interesting – but they don’t mean a thing if you don’t have realistic figures on your bottom line. You will need to make projections of the figures your business will achieve, rather than report on those you have. Develop a cash-flow statement. Create an expenses budget.

Finance 10
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Groupon Doomed by Too Much of a Good Thing

Harvard Business Review

Yet, the company reported ASCOI of positive $80.1 It was simply not enough for the firm to report earnings and explain that it was investing for growth. Secondly, expecting a business to be profitable quickly forces it to keep its fixed costs low. In the first quarter of 2011, Groupon posted a net loss of $113.9

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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

UK retail, like the rest of the developed world, is witnessing a few big long-term trends. In the last three years, these two companies have rapidly gained share and now account for more than 8% of the market, while Tesco has lost more than 2% share, down to 28%. and spends it in international markets. billion to $8.6

Retail 12
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Who Wins in the Gig Economy, and Who Loses

Harvard Business Review

A full-time job provided the steady income needed to support our traditional version of the American Dream: the highly leveraged, high-fixed-cost house; the cars; the latest consumer goods. If you had a full-time job, you won. All of that is changing. The singular employee-in-a-job model isn’t the best option for everyone.

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China’s Slowdown: The First Stage of the Bullwhip Effect

Harvard Business Review

During an economic crisis, the exaggerated decline in orders can be especially damaging to upstream suppliers that have high fixed costs tied to production assets. It reached a peak on June 12 and then proceeded to lose over 40% of its value by the end of August despite efforts by the Chinese government to prop up the market.

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The Real Reason Superstar Firms Are Pulling Ahead

Harvard Business Review

Erik Brynjolfsson and Andrew McAfee reported a link between IT adoption and industry concentration in HBR in 2008 ; since then, multiple analyses have linked increased use of digital technology to higher profitability at both the industry and company level. Bessen’s findings are consistent with a lot of other data.

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The End of Traditional Ad Agencies

Harvard Business Review

Harley helped V&S launch Fan Machine by enlisting its fans to develop a new campaign. Meanwhile, V&S tracked the brief, moderated the entries, collected fan data, and reported it back to Harley. Advertising Innovation Marketing' The app is one part ideation engine, one part social media platform, and one part ad agency.