Harvard Business Review

JUNE 3, 2011

Companies adopting social technologies externally and internally can expect great value from energizing brand advocates and streamlining business practices. He is senior vice president, idea development, at Forrester Research. These social applications are springing up all over the company. How do you manage all this?

Technology 15

Technology Management Forrester Maturity 15

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 22

B2B Forrester Media Content 22

Harvard Business Review

JUNE 9, 2011

Two things we said in the original Groundswell (2008) were (1) pick a corporate objective before implementing a social technology strategy and (2) keep an eye on this Twitter thing, it's going to be big. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer).

Forrester 16

Forrester Press Release Objective Follow-up 16

Harvard Business Review

APRIL 18, 2011

That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. The growing obsession with customer excellence is driven, in part, by technology.

Organization 15

Organization Forrester Bottom-up Short-term 15

Harvard Business Review

JULY 17, 2014

Roger Adams, CMO says: “As USAA developed into a data-driven organization, we were able to accurately predict the impact of different marketing investment decisions. Forrester Research recently published a case study describing how USAA’s new partnership between marketing, finance and analytics has helped deliver better business insights.

Finance 15

Finance Marketing P&L ROI 15

Harvard Business Review

APRIL 26, 2011

My Airport: A technology platform that makes airport information available through the Web and mobile devices and connects passengers with airport service providers. Kerry Bodine is a Principal Analyst at Forrester Research where she serves Customer Experience professionals.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

AUGUST 9, 2011

We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. More recently, Steven Johnson, in Where Good Ideas Come From , showed that it's also applicable to science, culture, and technology. Because we think we're on to something, we're trying to get the word out.

Forrester 15

Forrester Innovation Long-term Insurance 15

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

SEPTEMBER 11, 2017

Platform Adoption Identify and implement an appropriate technology solution to support the identification, sourcing, and management of independent labor. Change Documentation Develop and implement a standard set of training modules on key skills-based aspects of the new way of working.

Content 12

Content Katz Forrester Budgeting 12

Harvard Business Review

MARCH 28, 2018

How technology is changing the design and delivery of care. Document how employee actions or inactions might contribute to the risks described above, then develop a list of desired behaviors and guidelines for making it a simple as possible for staff to adopt them. Develop Content That’s Worthy of Attention.

Health Care 13

Health Care Forrester Policies Tactics 13

Harvard Business Review

JANUARY 29, 2015

James McQuivey, principal analyst and vice president at Forrester, suggested that executives should sit up and pay attention to HoloLens. As an executive, you care about this because in Forrester’s Technographics survey data, there are 7.2 This one comes to mind.). Is there any reason for them to pay attention to HoloLens?

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides.

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

SEPTEMBER 20, 2016

The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.

Forrester 8

Forrester Shaw Absenteeism Analysis 8

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. According to Forrester , for every hour a product teams spends on heads-down work, they spend 48 minutes waiting on decisions. That equates to more than 3.5

Company 10

Company Forrester Software Technology 10

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 15

Quinn Execution CFO Forrester 15