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In team development, research has shown that individual learning works best when accompanied by team learning. [1]. So the designer teaches everyone about UX/AI, the coders teach about their development methodology, the project managers teach about agile protocols, and the sales people describe what it is like in the field.
Robots and other seemingly inanimate objects may seem just that, but of course, that doesn’t mean that we don’t wish to ascribe certain human characteristics to them. If you look at what drives purchases of consumers in advanced economies, it’s often not objective characteristics of products or services,” the authors explain.
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