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Competitive Advantage from the Bottom of the Pyramid

LDRLB

The aggregate affordability of the D & E classes in favelas and other parts is substantial and as such LG has developed a sustained strategy focusing on the lower 2 classes. Glocalization” of products has made LG successful where other South Asian companies have struggled. Brazil’s economic classes are divided into A.B,

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CMI Hong Kong: updates from the board

Chartered Management Institute

Mellisa Patrick CMgr MCMI, CMI’s programme development manager, attended the event to engage with potential new partners, including universities, colleges, and technical and vocational education and training (TVET) providers. We look forward to more collaborations with different organisations and insightful engagement events in the new year!

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The $2,000 Car

Harvard Business Review

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Phase 2: Glocalization. and which they now sell in Europe and the U.S.

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Great Advertising Is Both Local and Global

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business Review

Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. She develops plans for filling senior leadership positions a full year in advance, speaking with candidates on a regular basis to build strong relationships. .” Fair enough.

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P&G Innovates on Razor-Thin Margins

Harvard Business Review

But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. Second, P&G leveraged these insights — and its world-class design capabilities — to develop, from a blank sheet, a new shaving tool to meet the specific needs of this consumer.