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Prahalad , the brilliant management guru. LG has focused on Brazil’s BoP based on Prahalad’s 4As framework while managing to navigate Brazil’s complex corporate and political network – an intricate “Keiretsu”. Glocalization” of products has made LG successful where other South Asian companies have struggled.
Ann also met with Titania Woo of The Hong Kong Management Association to discuss partnership opportunities in the region. Furthermore, Ann was delighted to be able to personally present a number of Chartered Managers and Fellows with their certificates. Learn more here.
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Phase 2: Glocalization. and which they now sell in Europe and the U.S.
Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. She develops plans for filling senior leadership positions a full year in advance, speaking with candidates on a regular basis to build strong relationships. .”
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.
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