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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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Achieving Revenue Goals: The N2Growth Approach to CRO Search

N2Growth Blog

In a global marketplace where customer preferences, market trends, and competitive dynamics continuously evolve, a skilled CRO can serve as an organization’s guiding light, steering the ship toward new and unexplored growth areas. While leadership skills are important, they are not sufficient on their own.

Goal 221
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Fostering Agile Leaders: N2Growth’s Five Lens Approach to Leadership Development

N2Growth Blog

Effective leadership development fosters adaptability, resilience, and long-term organizational success. Today, organizations must adopt agility in their leadership approaches to successfully adjust to changing circumstances—whether responding to market shifts or adopting new business models.

Agility 243
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Economic uncertainty. Thankfully, there’s an answer.

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5 Leadership Development Practices to Kick to the Curb

Leading Blog

I N MY THIRTY YEARS as an executive coach, I have seen a lot of change — the complete digital transformation of the workplace, increased diversity of the labor market, the shifting role of employers. But one thing that has largely remained unchanged has been the approach to leadership development.

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Crafting Leadership Excellence: The N2Growth Approach to Executive Development

N2Growth Blog

Defining Executive Development in the Context of N2Growth Building and transforming leadership capabilities are principal elements of organizational growth. In the framework of N2Growth, Executive Development refers to this critical process of fostering leadership skills.

Execution 259
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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.