Development Golden Parachute Marketing 
Harvard Business Review
JANUARY 28, 2014
Business by now has a well-developed playbook for dealing with such sustainability issues. Henry Ford understood this, paying the workers at Ford more than their counterparts at other industrial companies, reasoning that helping to expand the new middle class was a way to expand the market for Ford’s product.
Harvard Business Review
AUGUST 10, 2011
Today's world of bailouts, golden parachutes, sky-high financial-sector salaries — while middle incomes stagnate — seems to be exactly the reverse. An enlightened social contract is not built on subsidies or "handouts" — whether to the impoverished, or to the pitiable welfare junkies formerly known as "the markets."
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