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This post is the fourth in a series on motivation theory. Over the next few weeks, we’ll review the history of empirical thought on how to motivate followers. The two-factor theory (also known as Herzberg’s motivation-hygiene theory) was developed by Frederick Herzberg.
Start with the lessons we learned from Frederick Herzberg. Motivation Factors and Hygiene Factors. Frederick Herzberg was an American psychologist. He’s important today because of the work he did on something called “motivator-hygiene theory.” Herzberg identified two factors that determine how satisfied we are with work.
This post is the fourth in a series on motivation theory. Over the next few weeks, we’ll review the history of empirical thought on how to motivate followers. The two-factor theory (also known as Herzberg’s motivation-hygiene theory) was developed by Frederick Herzberg.
Better yet, the most important behaviors leaders can do to develop and maintain motivated, engaged employees tend to have little or no cost, but rather are a function of the daily interactions that managers have with employees pertaining to work in the context of each employees’ jobs.
Set goals that truly motivate and excite your employees. Most leaders overlook the missing ingredient that drives achievement — MOTIVATION. Employees must be motivated to “want” to achieve their goals. Old style’ skills and competencies job descriptions are poor predictors (or motivators) of future success.
The work of Frederick Herzberg and motivational theory points to some interesting things. Following the belief that satisfiers are motivators towards doing great work and being engaged, because they have a positive effect on the work itself. People are not motivated by continued failure; they are motivated by achievement.
Herzberg's two-factor theory has been arguing this for years. Posted by: davidburkus | July 19, 2010 at 04:45 PM Dave, thanks for the additional perspective on the Herzberg theory. A must read for any leader. Posted by: Mary Jane Reed | July 17, 2010 at 11:32 AM Thanks for the comment Mary Jane.
Credentialed researchers have been investigating the topic of motivation in the workplace for quite a while (massive understatement!). Two contributing pioneers from “ the way-back machine ” in that regard were Abraham Maslow and Frederick Herzberg. Motivation/Hygiene Theory (Herzberg, 1966).
The two-factor theory (also known as Herzberg’s motivation-hygiene theory) was developed by Frederick Herzberg. Two-factor theory distinguishes between Motivators (e.g., Leadership evidence-based management herzberg' Their work has been criticized on methodological grounds.
Survey participants also prioritize classic must-haves like fair pay, job security, development opportunities, and flexible working models. Key motivators include equal opportunities, work-life balance, openness to diversity, and meaningful work. A development that we are still ignoring at the moment.”
Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” They’re less motivated. ORLY: Right.
When you lose a proven performer, at a minimum you lose time—the time it will take someone else to develop the experience necessary to fill the gap created by the departure. Lack of Inspiration People lose motivation for any number of reasons. Sometimes it has nothing to do with the job or the organization.
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