Closing the Gap Between Blue Ocean Strategy and Execution
Harvard Business Review
FEBRUARY 5, 2015
For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. Chan Kim Renee Mauborgne. Excerpted from.
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