Eric Jacobson

SEPTEMBER 4, 2024

Therefore, since these issues have remained the same over the last decade, I would tell business leaders that it's imperative for them to learn about the importance of all aspects of marketing: communications, brand positioning, marketing messaging, advertising, public relations, digital marketing, social media, and brand storytelling.

Blog 65

Blog Marketing Leadership Brand 65

Harvard Business Review

JANUARY 12, 2011

For it to be successfully implemented, your development project needs to be accepted into the operations side of the business. This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Don't under-communicate.

Innovation 16

Innovation Brand Project Storytelling 16

Harvard Business Review

AUGUST 22, 2011

The purpose is to encourage their teams to develop department-specific responses, and to generate new ideas and new behaviors based on what they've learned. You'll also want to integrate these messages with your training and your human resource initiatives to connect them with employee development & performance metrics.

Strategy 17

Strategy Education Content Storytelling 17

Harvard Business Review

OCTOBER 6, 2015

To help, we developed an application that enabled our people to create and share digital posters modeled after the corporate posters that we created. Calling it the 10,000 Stories Challenge, we asked our 27,000 partners and employees in June to develop posters, as individuals or teams.

Morale 8

Morale Survey Motivation Human Resources 8

Harvard Business Review

JUNE 8, 2018

The science of storytelling and brand performance. This means that they simply do not have the human resources to perform the onerous data analysis and behavioral segmentation needed to inform true one-to-one marketing. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Insight Center.

Retail 8

Retail Apparel Engineering Audience 8

HR Digest

OCTOBER 21, 2023

However, time and again, organizations are reminded of the benefits of investing in the engagement levels and efficiency of their human resource. We’d be lying if we said companies loved them either as the process of organizing and scheduling team activities for work can be quite laborious.

Team Building 52

Team Building Reputation Team Review 52

LDRLB

NOVEMBER 12, 2012

Most HR Departments have developed a matrix HR Structure with Generalists (Advisors or Business Partners) mixed with Specialists (in Centers of Excellence, aka COEs). HR Professionals must be “data storytellers.” HR Professionals who develop these competencies will thrive in future organizations.

Ulrich 137

Ulrich Metrics Report Storytelling 137