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When Big Companies Support Start-ups, Both Make More Money

Harvard Business Review

In the technology world, we’ve seen the tremendous impact that eBay has made in helping small e-commerce businesses get off the ground. Many of them started off selling merchandise from their apartments or homes, and some evolved to become power sellers. Apple’s iOS and Google’s Android have fueled a global bonanza in app development.

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt. of course). .” Beyond Music.