Development Incubator Merchandising Venture Funding 
Harvard Business Review
AUGUST 16, 2011
Such a strategy limits an early venture's funding in order to force the business to develop a profitable business model and then invests heavily in growth once such a model is identified — Christensen terms such investments "good money" for incubating growth businesses and extols the strategy for three reasons.
Harvard Business Review
SEPTEMBER 23, 2013
Many of them started off selling merchandise from their apartments or homes, and some evolved to become power sellers. Today there are hundreds of thousands of people around the world making their living selling merchandise on eBay. Apple’s iOS and Google’s Android have fueled a global bonanza in app development. Most stagnate.
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