Strategy Driven

MAY 19, 2016

Do you think the information about the house is relevant to your family at that point (even if it’s the perfect house)? You and your team are getting ready to launch a new product you’ve been developing for two years. So: manage change first to set up the buy-in; then offer information.

Information 50

Information Resistance System Software 50

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

MAY 18, 2011

He blamed the Japan earthquake, the anemic PC market, and a troubled services organization. While HP was once the technology leader that could do no wrong, market watchers are now concerned that the company does not have a clear strategy to overcome its problems. The technology market is the epitome of creative destruction.

Software 15

Software Technology Intellectual Capital Marketing 15

Harvard Business Review

JUNE 7, 2017

By contrast, companies with strong basic analytics — such as sales data and market trends — make breakthroughs in complex and critical areas after layering in artificial intelligence. Armed with this information, managers can then allocate products better, and, see why choices are made. Structured data analytics.

Company 16

Company Telecommunications Retail Supply Chain 16

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. It has never before rolled out something at this speed. Welcome to the new world of IT. the IT function).

Organization 9

Organization CIO Compliance CRM 9

Harvard Business Review

JULY 31, 2015

This “island mentality” is surprisingly prevalent among talented, seasoned managers. The paradox is that companies spend millions acquiring competitive or market “intelligence” from armies of vendors and deploy the latest technology disseminating the information internally.

Competitive Intelligence 8

Competitive Intelligence Company Drucker Review 8

Harvard Business Review

MAY 23, 2013

Marketing professionals have learned the hard way that no matter what they do or do not plan to do with consumer information, privacy matters. In part, that''s because marketing has always been something of a black art. One way or the other, marketing executives should keep a close eye on how the Google Glass story plays out.

Morale 8

Morale Learning-by-Doing Technology Marketing 8

Harvard Business Review

FEBRUARY 22, 2016

These and many other feats of information management will soon be routine in the United States. Thus, investing in costly and complicated information systems imposes expenses on doctors and hospitals that they cannot recoup through the normal forces of competition. If health care markets functioned well in the U.S,

Health Care 8

Health Care Travel Software System 8

Harvard Business Review

AUGUST 25, 2016

But their impact on sales has been underwhelming, primarily because they ignore the needs of one key constituent: the frontline employee working to make the best possible marketing decisions day by day. Measuring Marketing Insights. Some just give up entirely and look for a different role. Insight Center. Turning data into action.

Retail 8

Retail Banking Chief Information Officer Report 8

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Positional advantage is sustainable in a classical environment: the environment is predictable and develops gradually without major disruptions.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

OCTOBER 30, 2018

Arthur Nielsen, market research pioneer and founder of the Nielsen Corporation, once said , “The price of light is less than the cost of darkness.” To cope with the shortfall in market supply, companies need to better leverage their existing talent. Westend61/Getty Images.

Team 8

Team Compliance Supply Chain Competitive Advantage 8

Harvard Business Review

MARCH 31, 2017

And they have well-honed approaches for developing the requisite new skills in employees. Ash Gupta is President of Global Credit Risk and Information Management at American Express, and Guy Peri is Chief Data Officer and Vice President of Information Technology at P&G. Augmentation, not automation.

Supply Chain 8

Supply Chain Technology System Advertising 8

Harvard Business Review

MAY 4, 2017

The order is the latest development in a long-running debate over how companies use the H-1B program and how it affects American workers. On the other side of the debate, H-1B supporters argue that the program brings needed skills into the labor market, which helps firms remain innovative, productive, and competitive.

Outsourcing 12

Outsourcing Engineering Skills Information Technology 12