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However, making time available to reflect and imagine increases the odds of creativity and innovation occurring. Psychologist Daniel Kahneman nailed it when he observed it was incredibly difficult for us to see our own biases. How could I have been so unseeing?
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Daniel Kahneman, the Nobel Prize-winning economist and author of Thinking, Fast and Slow , observed that decision makers get stuck in a memory loop and can only predict the future as a reflection of the past. Innovation National competitiveness Education Healthcare Pharmaceuticals North America'
Campbell’s work has also made liberal use of the analytic tools developed by Hansen. Back in the ‘60s, people developed the capital asset pricing model [CAPM] as a way to do that. It feels like it’s got a little bit of Kahneman and Tversky in it. You’re going to have to take a worst reasonable case.
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