Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Deming Institute

FEBRUARY 15, 2016

The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients. 4) Develop an org chart to assign responsibilities and communicate it to everyone. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Customers.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Harvard Business Review

JULY 15, 2014

Making these past and present narratives accessible to current and future audiences is an important role because it captures the spirit of the organization and uses that to develop an even stronger brand. Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 14

Marketing Storytelling Brand Marketing Mix 14

Harvard Business Review

MARCH 29, 2013

It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. The company's "freedom within a framework" marketing philosophy epitomizes a successful glocal mindset and organizational culture and architecture. Coca-Cola has similarly embraced the glocal model.

Advertising 9

Advertising Glocalization Globalization Brand 9

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 9

CEO Marketing Hotels Long-term 9

Harvard Business Review

OCTOBER 10, 2014

We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. In the sporting goods industry, Nike has created the Nike+ running community while UnderArmour is developing an owned media strategy around its recent acquisition of MapMyFitness.

Media 9

Media B2B Disintermediation Content 9