Remove Development Remove Innovation Remove Merchandising
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Why the Best Strategies Blend the Digital and Physical

Skip Prichard

Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. And availability of merchandise is what allows a company to make a sale – or not. and it’s never the only answer.

Strategy 143
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Leadership and Breaking the Rules

You're Not the Boss of Me

They stifle creativity and innovation. As they often say in retail stores about handling merchandise, “ If you break it you own it”. If we are to encourage the innovators of our time we must also accept that rules should be subject to rigorous question and challenge. So, having said all of that, I have a confession to make.

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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key.

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Essential Tips To Boost Your Crowdfunding Strategy

Strategy Driven

Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable. That’s precisely why it’s essential to focus on your marketing approach, not only in terms of visibility but also merchandising.

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Performance Measurement

Strategy Driven

Pharmaceutical companies have long needed deep scientific-innovation leadership capabilities but relatively few general managers. Retailers historically need trained stored managers, a few great merchandisers, and, in most cases, store staff with a customer service orientation.

ROIC 62
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Breaking the Rules

You're Not the Boss of Me

They stifle creativity and innovation. As they often say in retail stores about handling merchandise, “ If you break it you own it”. If we are to encourage the innovators of our time we must also accept that rules should be subject to rigorous question and challenge. What do you think?

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How to Innovate When You're Not the Big Boss

Harvard Business Review

Given the unrelenting pace of change surrounding organizations in virtually every industry, companies are looking for executives who know how to innovate and introduce change, not simply caretakers who can manage the status quo. Senior management doesn't really encourage innovation, you'll hear. They won't let me take risks."