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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. “Communicating to a wider audience seems therefore to be more of a developing norm with enthusiastic early adopters than a widely exercised practice.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Weekly Round-Up: 6 Ways to Enhance Innovation, 4 Questions for Transformative Leaders, Get Better Results in 2020, 6 Warning Signs for Internal Comms Audit, Engaging Virtual Teams

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: 6 Ways to Enhance Innovation Through Internal Communication By Alejandro Formanchuk ( @formanchuk via @InstituteForPR ), Institute for Public Relations Here are six concrete actions that internal communicators can propose to enhance innovation.

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Ideas Don't Equal Innovation | N2Growth Blog

N2Growth Blog

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.

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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. It’s your ‘calling card’,” said Kim Livengood, the owner of a public relations firm using the name www.TheEclipse.agency. “As

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When disruption increases imbalance, what can you do?

Mike Cardus

You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. You, or your organization, have defined its 2 to 4 priorities to focus on during this time.

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New Tool Aims To Change How We Measure PR

The Horizons Tracker

Some $14bn is spent on public relations agencies in the United States alone each year, but there remain doubts about whether that investment is soliciting sufficient returns, or even what those returns should be.

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