Remove Development Remove Innovation Remove Reis
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What It Might Mean If We All Work From Home

The Horizons Tracker

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5

Reis 78
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7 Steps to Getting Your Startup Story Right

Rajesh Setty

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.

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Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Product development Risk management Sales' It may not be the right strategy for every industry.

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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.

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7 Steps to Deliver Better Customer Experiences

Harvard Business Review

And the development leader failed to identify any new ideas for store layout or building features. How could such a misconception of customer experience have developed? To develop a customer experience architecture, follow these steps: 1. They were happy to maintain the age-old silo between marketing and operations.

Brand 8
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How to Improve the Engagement and Retention of Young Hourly Workers

Harvard Business Review

The good news is that multiple employers are already innovating in these areas. Offer professional-development opportunities. is an innovator in this area. That’s why companies like UPS, Lowes, REI, and Starbucks are in high demand — they all offer some form of health insurance for part-time, hourly employees.

Survey 8