Innovation Excellence

SEPTEMBER 4, 2023

GUEST POST from Greg Satell Ever since Eric Reis published his bestselling book, The Lean Startup, the idea of a minimum viable product (MVP) has captured the imagination of entrepreneurs and product developers everywhere. The idea of testing products faster and cheaper has an intuitive logic that simply can’t be denied.

Reis 108

Reis Products Productivity Entrepreneur 108

Innovation Excellence

NOVEMBER 18, 2019

Ever since Eric Reis published his bestselling book, The Lean Startup, the idea of a minimum viable product (MVP) has captured the imagination of entrepreneurs and product developers everywhere. The idea of testing products faster and cheaper has an intuitive logic that simply can’t be denied.

Reis 97

Reis Products Productivity Entrepreneur 97

The Horizons Tracker

NOVEMBER 23, 2020

They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Indeed Pinterest has gone as far as paying an $89.5

Reis 78

Reis Transportation Real Estate Tourism 78

Rajesh Setty

JULY 16, 2013

Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

SEPTEMBER 12, 2012

Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. And to them, notions like distributing power to everyone, working in extended community to get things done, or allowing innovation to happen anywhere and everywhere are, well, ridiculously obvious. They live it.

Strategy 22

Strategy Disaggregation Reis eBook 22

Harvard Business Review

FEBRUARY 25, 2014

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.

Marketing 13

Marketing Reis Brand Retail 13

Harvard Business Review

DECEMBER 25, 2013

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Product development Risk management Sales' It may not be the right strategy for every industry.

Products 8

Products Productivity Reis FAQ 8