Harvard Business Review

JULY 3, 2015

Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. Through co-creation, companies can access a deep well of customer capabilities, knowledge and assets. Four levels of affinity. Insight Center. Growing Digital Business.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

SEPTEMBER 25, 2014

For the first time in history, the predictive future — the increasing awareness and likelihood of potential future actions and outcomes — is within reach. To apply analytics to the future, though, self-knowledge is insufficient. The information most likely to influence the future comes from looking out the window, not in the mirror.

Company 8

Company Intangible Assets Information Self-aware 8

Harvard Business Review

SEPTEMBER 25, 2014

For the first time in history, the predictive future — the increasing awareness and likelihood of potential future actions and outcomes — is within reach. To apply analytics to the future, though, self-knowledge is insufficient. In short, from many to one to many.

Company 8

Company Intangible Assets Self-aware Diversity 8