What Apple, Lending Club, and AirBnB Know About Collaborating with Customers
Harvard Business Review
JULY 3, 2015
Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. Each has moved beyond allowing customers to design their own products, to share value by acting as a platform to promote the customer networks’ talents and assets.
8 
Let's personalize your content