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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Ma and the Alibaba leadership team would retain management control.

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How Chinese Companies Can Develop Global Brands

Harvard Business Review

To many skeptical consumers in developed markets, Brand China still means lower quality. Beijing-based telecom security company NQ Mobile has gone so far as to create a separate headquarters in Texas for its developed-market business, managed by an American co-CEO and entirely comprised of American employees. An HBR Insight Center.

Brand 8
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60 Countries’ Digital Competitiveness, Indexed

Harvard Business Review

We introduced the Digital Evolution Index in HBR in 2015 to trace the emergence of a “digital planet,” how physical interactions — in communications, social and political exchange, commerce, media and entertainment — are being displaced by digitally mediated ones. ” More than 1 billion jobs and $14.6