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Why Companies Are Betting Against Big Ideas

Harvard Business Review

This idea of prospect theory, developed by Tversky and Kahneman and reported in a classic 1979 article (for which the Nobel prize was awarded) demonstrated that individuals do not make decisions rationally by selecting options with the highest expected value, because they are risk-averse and 'losses loom larger than gains.'.

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Reframe Your Strategy to Avoid Hidden Biases

Harvard Business Review

In a recent HBR article , Daniel Kahneman, Dan Lovallo, and Olivier Sibony outline the questions that a decision-maker needs to ask before making a strategic bet. These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. These will often be the ones that appeal less.

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When Human Judgment Works Well, and When it Doesn’t

Harvard Business Review

A number of people noted that Nobel prize-winner Daniel Kahneman’s work, nicely summarized in his 2011 book Thinking Fast and Slow , influenced their thinking a great deal. What’s really interesting, though, is that the two of them ended up in complete agreement about the conditions required for good intuition to develop.

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How to Improve Your Decision-Making Skills

Harvard Business Review

Should we bring product A or B to market? Which marketing strategy should we use? ” The first step, then, is to use a checklist to minimize decision biases, much like the one suggested by Kahneman. In this case, you have to change your expectation, not your marketing strategy. Why is that?

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The Hidden Indicators of a Failing Project

Harvard Business Review

Daniel Kahneman, in his book Thinking Fast and Slow , recounts a bit of a planning pickle he and his Israeli Ministry of Education colleagues encountered when estimating how long it would take to complete a high school textbook on judgment and decision making. government! all of these things!),

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The Business Lessons of the Belmont Stakes

Harvard Business Review

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 15
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Happiness and Your Company

Harvard Business Review

It's inspired by the coming together of disparate disciplines including positive psychology, welfare economics, hedonomics, neuroscience, and marketing, For a long time there have been counter-intuitive signs leading Nobel prize winners like Amartya Sen, Jospeh Stigliz and Dan Kahneman, to question the meaning of prosperity.

Company 14