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Why They’re Not Always a Good Thing Abstract In this article, Gerry Katz discusses one of the most common traps in all of New Product Development: the conflict between responsiveness to your biggest and most important customers versus the need to address the wider needs of the market-at-large.
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Here is a brief excerpt from another terrific article featured online by The McKinsey Quarterly, published by McKinsey & Company, in which Martin Dewhurst, Jonathan Harris, and Suzanne Heywood explain why, as the economic spotlight shifts to developingmarkets, global companies need new ways to manage their strategies, people, costs, and risks.
The world’s five largest companies (by market capitalization) are all American and compete in the digital sphere: Apple, Alphabet, Amazon, Microsoft, and Facebook. According to a study by Harvard’s Lawrence Katz and Princeton’s Alan Krueger, all net new jobs created in the U.S. since 2005 are due to this phenomenon.
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