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Now this strategy/brand hybrid has evolved into an umbrella idea to cover everything from operational improvements — such as eco-efficiency "Treasure Hunt" events that have saved GE a whopping $150 million in energy costs — to innovation initiatives, both internal and external. Most definitely.
” In their seminal HBR piece , Paul Leinwand, Cesare Mainardi, and Art Kleiner outlined what senior leaders must do to close the strategy-to-execution gap. That time is spent establishing financial and operational metrics, aligning goals with overarching strategy, allocating resources, and reviewing key metrics.
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