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I personally blame my MIT classmate Aileen Lee, formerly with Kleiner Perkins, who coined the term Unicorn , a private company valued at over a billion dollars. He is a successful entrepreneur, video game pioneer, and venturecapitalist and founder of the startup accelerator Play Labs @ MIT.
I didn’t take their interest seriously until I saw the news in December that John Maeda, the former President of the Rhode Island School of Design, joined venerable VC firm Kleiner Perkins. He’s the Valley’s first-ever Design Partner. That’s a serious step into the mover-shaker circle for the design profession.
There are some helpful resources out there on venture terms , good venture funds vs. bad ones , and questions you may want to ask a venturecapitalist if you meet one. The notes below are practical working tips on how to go about navigating venturecapitalist conversations. This is non-negotiable.
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