Leading Blog

DECEMBER 12, 2022

Marketing: How much to spend on marketing. Premature scaling of marketing and product development efforts is a widespread cause of startup failure. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand.

Early Adopters 213

Early Adopters Entrepreneur Mass Marketing Marketing 213

Lead Change Blog

NOVEMBER 22, 2017

The little-known fact is that Nokia had invested USD40 billion into creating a similar style iPhone device with color touchscreens, maps and shopping but the product never hit the shelves as management thought it would not have mass market appeal. How wrong they were. Slow Down To Speed Up.

Mass Marketing 258

Mass Marketing Information Marketing Team 258

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. What is interesting is that most organizations weed out the very people that they need to create massive value. Producer overwhelmingly do not go it alone. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You begin to sell your luxury products in mass-market retail stores to boost sales. — You let your salespeople discount products rather than justify the sale based on the value provided. — Remember… Half the truth is often a whole lie.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

DECEMBER 2, 2010

So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. As a result, stores in the developing world tend to be stocked with the classic, the tried and true, because people buy refills of previous purchases, not the new. Mass market acceptance is rare.

Marketing 15

Marketing Mass Marketing Early Adopters Venture Capitalist 15

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. PepsiCo developed an entire line of snack foods, Kurkure, just for India, while Whirlpool designed its washing machines to attract Indian buyers who preferred hand washing. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15