Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

Levitt 15

Levitt Christensen Competitive Advantage Welch 15

Harvard Business Review

DECEMBER 28, 2010

A Harvard Business School marketing professor named John Deighton once came up with a vivid analogy to illustrate this and show why a business should sub-segment its customer base. Still, companies often make the mistake of developing products and features to appeal to the mean. There's no such thing as an average customer.

Disaggregation 16

Disaggregation Levitt Analysis Short-term 16

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. It serves as a great introduction to other works by modern writers like Malcolm Gladwell and Steven Levitt, who translate theories from the social and physical sciences into everyday life.

Books 21

Books Cialdini Christensen Collins 21

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. Technology advancements are quickly outpacing traditional use cases, making the design and development of meaningful products harder than ever. They want quarter-inch holes.”

Levitt 10

Levitt Early Adopters Products Productivity 10

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 10

Ramaswamy Levitt Prahalad Christensen 10

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Union Pacific, the leading railroad company has a market capitalization of over $80 billion, about 60% more than Ford or GM.

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

JANUARY 7, 2015

Large numbers of developers responded, and some offered immensely popular applications such as Printicular from MEA Labs , which allows users to print photos at Walgreens from either their phones or their accounts with Facebook, Instagram, or Dropbox. APIs allow firms to expand into markets they may never have previously considered.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

NOVEMBER 18, 2015

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders?

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

MAY 6, 2014

Growth alternatives usually involve either launching new products or entering new markets, and these are activities where uncertainty is high. The classic example, attributed to HBS professor Ted Levitt, is that people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole.

Disruptive Innovation 14

Disruptive Innovation Levitt Innovation Tools 14

Harvard Business Review

JANUARY 26, 2015

State satisfaction mattered more than market disruption. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” Twenty-first century market competition in disruptive business environments quickly becomes regulatory lawfare. The unhappy innovation inference? ” has emerged. Insight Center.

Disruptive Innovation 8

Disruptive Innovation Levitt Tourism Incentives 8

Harvard Business Review

APRIL 26, 2016

Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. As markets change more rapidly, relevant selling behaviors will change as well.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 19, 2015

By defining itself as more than just a car company, Tesla is avoiding a common trap companies fall into as they mature: it is not letting the markets it’s in today bound tomorrow’s opportunities. The second has to do with scope. Embracing a larger, more encompassing self-definition powers systems-level ambitions.

Strategy 8

Strategy Levitt Energy System 8

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. I love creative thinkers and her presentation focused like a laser beam on creativity of thought and approach. My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

Blog 353

Blog Collins Blue Ocean Strategy Video 353