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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. They’ve set up a Covid-19 platform to share information with and among research institutes to develop better testing kits, drugs, and a vaccine.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. This has been the biggest contributor to how I operate now.

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

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How Understanding Disruption Helps Strategists

Harvard Business Review

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. In contrast, in many markets room-sharing-platform Airbnb has grown without significant response from hotel operators. But it has to fight fiercely for every inch.

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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Each group has its own operating procedures.

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A New Framework for Customer Segmentation

Harvard Business Review

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. This then allows the development of specific solutions for each segment.