N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. It costs something to develop the product. According to the Washington Post, its prescriptions number in excess of 3.6

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

HR Digest

OCTOBER 13, 2023

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. Whether it is a sales representative or a sales manager, their compensation plans will differ accordingly, and establishing what that means can give them a goal to work towards.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

SEPTEMBER 30, 2013

Up to this point, China’s economic development has been focused on cost competitiveness and the adoption of foreign-developed technologies and innovations. It has to develop domestic consumer markets and orient its production towards them. Management in German firms is also much more horizontally organized.

Management 8

Management Market Penetration Innovation Engineering 8

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Note the geography. Do they have a team overseas, say, in India?

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. As sales took off, management continued to "share the wealth." Manufacturing produces it.

Company 15

Company Market Penetration Long-term Short-term 15

Harvard Business Review

MARCH 31, 2016

Studying these successes and failures, we’ve identified half a dozen key reasons platforms fail, all of which boil down to managers’ misunderstanding of how platforms operate and compete. Steve Jobs failed miserably at managing openness at Apple in the 1980s. Failure to engage developers.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

SEPTEMBER 9, 2015

After some investigating, they discovered that their fragmented, geographically dispersed matrix structure made it very difficult for the program managers to coordinate efforts across functions, keep everyone focused on the cost and delivery goals, and get people to reach consensus. Senior management knew this was an issue.

Welch 8

Welch Supply Chain Consensus Engineering 8