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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

Marketing 221
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5 Leadership Development Practices to Kick to the Curb

Leading Blog

I N MY THIRTY YEARS as an executive coach, I have seen a lot of change — the complete digital transformation of the workplace, increased diversity of the labor market, the shifting role of employers. But one thing that has largely remained unchanged has been the approach to leadership development.

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Fostering Agile Leaders: N2Growth’s Five Lens Approach to Leadership Development

N2Growth Blog

Effective leadership development fosters adaptability, resilience, and long-term organizational success. Today, organizations must adopt agility in their leadership approaches to successfully adjust to changing circumstances—whether responding to market shifts or adopting new business models.

Agility 243
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Crisis Management in the Digital Age: Lessons for 2024’s Unpredictable Economy

N2Growth Blog

There is friction between globalization and regional autonomy, a conflict between the desire for sustainability and the lure of rapid development, ongoing political uncertainties, and the ever-increasing impact of digital technology. Engaging in risk management and scenario planning is also paramount.

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Leadership Refined: The Impact of Executive Management Coaching

N2Growth Blog

The Importance of Executive Management Coaching Today The importance of executive management coaching in today’s volatile business environment cannot be overstated. By investing in executive management coaching, organizations can create a culture of continuous learning and growth, fostering a pipeline of strong leaders at all levels.

Execution 415
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. Modernize the way you develop talent. Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery. This is great news. Become a company known for learning & training. Become a company known for benefits.