Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. They take a "market-back" perspective.

Glocalization 16

Glocalization Mass Marketing P&L Globalization 16

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Instead of prioritizing process optimization around inventory management, UXes dedicated to cultivating loyalty, trial and ancillary services evolve.

Process 17

Process Competitive Advantage Outsourcing Supply Chain 17

Harvard Business Review

MAY 31, 2011

Now, well over a decade later, as developing-economy competitors take the lead, U.S. Perhaps it is here, and not in Americans' two-car garages, where the large early market for advanced battery technology resides. based solar energy companies produce systems that compete on price, opening up huge new mass markets for renewable energy?

Incubator 16

Incubator Business Model Mass Marketing Globalization 16

Harvard Business Review

APRIL 25, 2011

While minuscule amounts of program money are trickling out to small-scaled community-development institutions, billions of dollars are sitting in endowment funds. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. They're not mean-spirited.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

AUGUST 8, 2011

Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Within a decade, however, IBM had fallen behind in the market it did so much to create.

Customer Intimacy 16

Customer Intimacy How To Mass Marketing System 16

Harvard Business Review

NOVEMBER 4, 2011

Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research. Seeing a potential revenue stream to fund more research robot development, the team set up a company, BeatBots , to make a very pared-down version with the same look and feel available to the consumer market.

Mass Marketing 13

Mass Marketing CEO Technology Conference 13

Harvard Business Review

JUNE 15, 2017

To succeed in India, an American company either needs to have robust electronic communication processes at the top management level or must be willing to set its leaders in India free of the bureaucracy at corporate headquarters, so that they can address local issues and opportunities. Local autonomy makes important decisions possible.

CEO 15

CEO Long-term Short-term Mass Marketing 15

Harvard Business Review

MAY 26, 2014

The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.

Mass Marketing 13

Mass Marketing Brand Disruptive Innovation Advice 13

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Today's war for talent is the war for identifying, developing, and retaining true change-agents. The stronger your brand, the stronger that signal.

Human Capital 15

Human Capital Brand Mass Marketing Reputation 15

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. It is commonly believed that emerging market companies tap Western R&D talent in order to 'move up the value chain.'

Globalization 14

Globalization Innovation Decentralization Chemicals 14

Harvard Business Review

APRIL 12, 2013

There''s one big reason JCP would never be "Bloomingdale''s for the mass market," as Johnson wanted it to be, and that''s because the mass market is gone. This reflects a troubling development in our economy, what some have termed the "hourglass economy." Because the middle class is gone, or at least rapidly going.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. They have been able to release Google Glass to the public before it’s ready for mass market use. Look across adjacent industries.

Brand 9

Brand Products Productivity Mass Marketing 9

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 9

Christensen Disruptive Innovation Mass Marketing Wireless 9

Harvard Business Review

MARCH 1, 2013

Friedman says developers still have a lot of work to do because mobile dating is still a “weird” experience for many women. Brian Palmer at Slate provides us with some clues, and he says “corporate trickery” and “market manipulation” have nothing to do with Big Beer’s success. BONUS BITS: Finally!

Mass Marketing 8

Mass Marketing Consensus Stress Marketing 8

Harvard Business Review

APRIL 23, 2013

What existing solution-provider, in so doing, might you manage to obliterate? In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S. If you had a fleet of drones to call your own, what would you do with them?

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

MARCH 12, 2018

Developing what we call an “M&A strategy for talent” is one way to overcome this. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM.

Engineering 9

Engineering Mass Marketing Automotive Human Capital 9

Harvard Business Review

MARCH 30, 2016

However, what few people realized was that Microsoft leveraged an old but often overlooked tool that has remarkable power to manage such transitions. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JANUARY 3, 2013

Roche allows you to monitor and manage your own diabetes like a doctor. They also are finicky about marketing ("how you market it").sometimes sometimes the badge value comes from the product not being mass marketed, but rather endorsed by those in the know.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MARCH 16, 2016

At the same time, sellers must manage their existing digital media budgets a lot better. As a result, consumers prefer dealing with one responsive, knowledgeable, and trusted representative to help them evaluate what they found in their own research, manage the test-drive experience, and efficiently complete the sale.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. First, here’s what not to do: Stamp any and every product bearing even modest risk as dangerous or hazardous.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 9

Mass Marketing Transportation Depreciation Short-term 9