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Nalebuff

057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

OCTOBER 3, 2013

The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In this episode, we’re going to find out how Barry Nalebuff, Seth Goldman, and the team at Honest Tea have succeeded in leading a for-profit business as a vehicle for change. That means more than a snappy label.

Nalebuff

Nalebuff Reputation Brand Marketing

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. Brandbenburger and Barry J.

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Leadership Digital

057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Use Co-opetition to Build New Lines of Revenue

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