N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. It costs something to develop the product. According to the Washington Post, its prescriptions number in excess of 3.6

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

HR Digest

OCTOBER 13, 2023

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. Define Overall Business Objectives Define the company goals in terms of numbers as well as value additions and qualitative performance indicators that matter to the company.

Planning 52

Planning Incentives Market Penetration System 52

Harvard Business Review

JULY 5, 2011

This student mobility is an opportunity to accelerate technology diffusion to the developing world. Also, it is a cost-efficient path to enter new markets, especially for embedded systems and educational computer aided design firms. Using students to create new markets is not new.

Market Penetration 12

Market Penetration Marketing Travel Hotels 12

Harvard Business Review

MAY 1, 2014

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Do they have a team overseas, say, in India? Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

DECEMBER 22, 2011

While Director of the Computer Center at the University of Zambia he developed the country's first ISP, which was then spun off as a campus company. Upon his return, he discovered that development of the internet infrastructure had been slow. This makes for a number of chieftainesses in a country of complexity and variety.

Market Penetration 15

Market Penetration Wireless GDP Education 15

Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.

Company 15

Company Market Penetration Long-term Short-term 15

Harvard Business Review

JULY 12, 2017

This low market penetration has as much to do with customer misperceptions of the likelihood of catastrophic events as it does with the prohibitively high costs and inefficient delivery models in the insurance industry. Failure to act may consign many large players to the continuing trust deficit or, worse, irrelevance.

Insurance 12

Insurance Industry Market Penetration Policies 12