Remove Development Remove Market Penetration Remove Marketing
article thumbnail

The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. So $137 per pen.

article thumbnail

Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Examples of business objectives can include market expansion, revenue growth, cost reductions or optimization, product development, etc. Define Overall Business Objectives Define the company goals in terms of numbers as well as value additions and qualitative performance indicators that matter to the company.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Agents of Market Penetrations

Harvard Business Review

Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world. Using students to create new markets is not new.

article thumbnail

Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Do they have a team overseas, say, in India? Use social media.

article thumbnail

Women Are Africa's Big Opportunity

Harvard Business Review

While Director of the Computer Center at the University of Zambia he developed the country's first ISP, which was then spun off as a campus company. Upon his return, he discovered that development of the internet infrastructure had been slow. This makes for a number of chieftainesses in a country of complexity and variety.

article thumbnail

Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.

Company 15
article thumbnail

Blockchain Could Make the Insurance Industry Much More Transparent

Harvard Business Review

This gap between insurers and customers can be widened into a gulf by trust brokers, who dominate the top-heavy insurance brokerage market and benefit from its opacity and byzantine operating standards. Failure to act may consign many large players to the continuing trust deficit or, worse, irrelevance.