Harvard Business Review

SEPTEMBER 11, 2013

For example, Drew Houston''s March 2008 Digg video for Dropbox generated 70K signups for a product that hadn''t been released yet — and went a long way in confirming product-market fit. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

SEPTEMBER 11, 2013

For example, Drew Houston’s March 2008 Digg video for Dropbox generated 70K signups for a product that hadn’t been released yet — and went a long way in confirming product-market fit. But most businesses fail because our assumptions about customer demand are wrong — because of market risk.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

MARCH 26, 2015

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. Both practices have long developed insights into their customers based on data and analytics. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions.

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

JANUARY 15, 2014

How you answer this question may be the most important factor in how you design your product development process — and, ultimately, in whether your business succeeds or fails. Is market performance predictable for a specific product or class of products? Look at the variance of your new-market products. Product development'

Black-Scholes 8

Black-Scholes Productivity Products CAPM 8

Harvard Business Review

APRIL 5, 2018

The Silicon Valley model, for all of its charms, was developed at a specific time, for a specific industry, which was developing a specific set of technologies. We’re now entering a new era of innovation , one that the model doesn’t quite fit, and we will have to develop new approaches to build the future.

Technology 8

Technology Venture Funding Venture Capitalist Entrepreneur 8

Harvard Business Review

MAY 19, 2014

This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product. Oculus, of course, was wildly successful.

Entrepreneur 9

Entrepreneur Advice Disruptive Innovation CRM 9

Harvard Business Review

MARCH 10, 2011

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. The very lack of consensus in CAPM interpretation, he thought, was consistent with the workings of healthy and efficient markets. "It

CAPM 15

CAPM Cost Discounted Cash Flow Cost of Capital 15

Harvard Business Review

JANUARY 15, 2013

Even social business will not address those issues for which markets cannot be developed. Philanthropy is the market for love. This nonprofit rulebook discriminates against charities in at least five different areas: compensation, marketing, risk taking, time horizons, and capital itself. How do you monetize that?

Learning Curve 9

Learning Curve Advertising GDP Pharmaceuticals 9

Harvard Business Review

MAY 2, 2014

If the customers haven’t changed much, point to changes in the competitive environment that make your strategy less sound today than it was when it was developed. Then develop a risk profile for your current strategy using the same framework you’re using to assess your new strategic options.

Strategic Planning 8

Strategic Planning Due Diligence Proposal Rogers 8

Harvard Business Review

MARCH 10, 2011

Only 46 percent use the perpetuity growth model, while 27 percent develop an explicit cash flow forecast for the entire life of a project. Fully 72 percent develop multiple cash flow scenarios representing the expected outcome as well as best- and worst-case outcomes, which are then discounted. Current market debt/equity ratio.

Cost of Capital 14

Cost of Capital CAPM Cost Discounted Cash Flow 14

Harvard Business Review

OCTOBER 10, 2013

Adding a chief marketing officer (CMO) became crucial as new channels and media raised the complexity of brand building, while Chief strategy officers (CSOs) joined top teams to help grapple with complex and fast-changing global markets. The hunt for such talent is taking place in the world’s hottest market for advanced skills.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

JANUARY 10, 2013

On the one hand, it can be difficult to reduce risk without resources. For example, outside capital may be required to develop and market a product and thereby demonstrate that technical and market risks are limited. Entrepreneurs face a Catch-22.

Definition 10

Definition Entrepreneur Business Model Tactics 10

Harvard Business Review

FEBRUARY 8, 2018

They devote far more time to internal execution and competitive risks than to external risks that can change the playing field. This means that many emerging market risks get cut from the senior leadership agenda. real GDP growth rate for the region, but there is more business risk than many expect.

Market Risk 9

Market Risk Marketing Supply Chain Company 9