Development Market Risk Technology Uncertainty 
Harvard Business Review
JANUARY 10, 2013
Because they are pursuing a novel opportunity while lacking access to required resources, entrepreneurs face considerable risk, which comes in four main types. Demand risk relates to prospective customers' willingness to adopt the solution envisioned by the entrepreneur. Entrepreneurs face a Catch-22.
Harvard Business Review
MARCH 26, 2015
Both practices have long developed insights into their customers based on data and analytics. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. Marketing Risk management Collaboration' Standardize customer data.
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