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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Ignite Development Potential: Transform the IDP Conversation

Lead Change Blog

For organizations and leaders wishing to transform their development processes into something truly game-changing, the underlying challenge involves replacing perfunctory processes with dynamic and opportunity-filled dialogue. Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy.

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How to Hire an Effective Chief Marketing Officer

N2Growth Blog

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Their role now blends strategic decision-making with a deep understanding of market dynamics. A CMO wears many hats in the boardroom.

Marketing 388
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Succession Planning Development Plans: Skill Gaps or Experience Gaps?

Great Leadership By Dan

Well, unless you create and implement a targeted, robust, realistic, and measurable development plan, all that work will have been for nothing. The most common way to create development plans to address those gaps is to identify 1-3 key skills, or competencies, that the candidate is lacking that need to get better at.

Planning 238
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Develop a Digital Marketing Strategy for 2020

Strategy Driven

Every business needs to have a digital marketing strategy in 2020. If your business has any kind of online presence at all, as every business should at this point, digital marketing is essential to your survival. But just throwing money at your digital marketing isn’t going to get you very far. Set Yourself SMART Goals.

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Top 10 Tips for Improving Your Content Marketing Strategy

Strategy Driven

In the dynamic world of marketing, content remains king. Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Here are some tips to help you strengthen your content marketing strategy and achieve better results.