Development Marketing Mauborgne Succession 
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Fight all new players or acquire them.
RapidStart Leadership
JULY 25, 2017
Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). When I picked up Blue Ocean Strategy by W. It was about strategy. They tackled the harder question: How do you drive change?
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Harvard Business Review
FEBRUARY 5, 2015
At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. Unlike marketing, manufacturing, human resources, and other functions, a good strategy should cover the entire activity system of an organization.
Harvard Business Review
SEPTEMBER 20, 2017
Cash registers were plentiful and easy to find, and success was measured with metrics like sales per square foot and average size of transaction. A number of successful online retailers are becoming increasingly focused on the physical world, for a number of reasons. Traditionally, stores were optimized for driving transactions.
N2Growth Blog
OCTOBER 7, 2010
Nando is an exceptional human being whose philosophy can be boiled down into two of the quotes given in his presentation: “ I fought so hard for life that I decided to have a life &# & “ life is success.&# My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.
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