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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. Experiment #5: Microfinance Institutions. Photograph courtesy of BioLite.

Marketing

Marketing Microfinance Retail Development

The Microfinance Contagion Scenario

Harvard Business Review

JUNE 10, 2011

The average debt-to-equity ratio of the 10 largest MFIs in India is 7.06 , indicating an average 12% equity cushion. In other words, at current repayments rates, any MFI with more than 12% of its portfolio in AP is at risk of insolvency. That in turn could cause the MFIs portfolios to deteriorate.

Microfinance

Microfinance Debt to Equity Ratio MFI Crisis

How One Startup Developed a Sales Model That Works in Emerging Markets

The Microfinance Contagion Scenario

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