Sears Has Come Back from the Brink Before
Harvard Business Review
OCTOBER 28, 2014
As the two markets homogenized into a general mass American market, focused mail-order retailers like Sears and Montgomery Ward saw sales and profits drop. Quinn write “It is no longer news that over the past five years. But then “Sears found the answer first,” Worthy reports, in 1924. The results are spectacular.
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