Engaging Leader

OCTOBER 3, 2013

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In many ways, this is a story about creating a new brand.

Nalebuff 127

Nalebuff Reputation Brand Marketing 127

Harvard Business Review

MARCH 12, 2012

That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. This insight shaped and informed venerable brands' efforts to collectively develop new geographic markets while maintaining their competitive differences.

Co-Opetition 15

Co-Opetition Company Brandenburger Game Theory 15

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. Apple makes money through licensing and Microsoft gets help in their mobile development department.

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Co-Opetition Nalebuff Licensing Cooper 8