Remove Development Remove Marketing Remove Network Economy
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The Serendipity Machine

Mills Scofield

The power of viral marketing makes it sensible for Seats2meet.com to provide workspaces without asking for financial compensation. In return, they were able to get rid of their marketing department. The company understands it as the fabric out of which value is created in the network economy. Step 2: Inventing a Currency.

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Business School Professors Should Be Like Movie Directors

Harvard Business Review

Professors must think of themselves as experiential movie directors for a production of Global Business in the Networked Economy , orchestrating and coaching a multinational cast of actors through experiments – and stepping off of the stage for a broader purview. Script and direct large-scale complex simulations.

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You Need a Community, Not a Network

Harvard Business Review

Members of a community — as opposed to a simple network — expect relationships within the group to continue, and they even hold one another accountable for effort and performance. When networks develop into communities, the results can be powerful.

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