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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

Content 50
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Why Every Company Needs a Current Talent Strategy

Strategy Driven

I write about this in great detail in my newest book, Evergreen Talent. we have a record-high number of job openings. Unfortunately, many talent plans were written at a time when the labor market wasn’t nearly as tight as it is today. When’s the last time your company created a talent strategy? Three years ago? Five years ago?

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The Marvelous Connector

Women on Business

Mercer knows 60 commands that include turning on lights and opening doors. Shea‘s first book began as several entries in her diary that her mother Megan discovered. But getting a book to market and then publicizing it is no easy task; especially with no extra money to support this venture.

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CMI Highlights

Chartered Management Institute

As the importance of open and honest leadership continues to dominate the media spotlight, I find myself reflecting on how vital relationships are to building a positive working environment, and how important it is for all managers and leaders to develop this skill. Reserved your spot? Catch up here.

Policies 121
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The Bud to Boss Community Re-Opens Its Doors

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe The Bud to Boss Community Re-Opens Its Doors by Kevin Eikenberry on January 17, 2011 in Leadership , Learning February 15th my next book, co-authored with Guy Harris, will be published. Join us for fr’ee now!

Open-book 176
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Power: Why Some People Have it and Others Don't

Kevin Eikenberry

This book will help you define it, and in a great blend of academic analysis and practical observations help you gain more of it. This book will help you define it, and in a great blend of academic analysis and practical observations help you gain more of it. This book will open your eyes and change your mind.

Power 176