Development Marketing Payback Period Reputation 
Harvard Business Review
JANUARY 31, 2013
While much has already been written about this challenge in the developed world, there are also some important lessons to be learned from the Bottom of the Pyramid (BoP). They encourage viral marketing through early adopters. Instead, we have developed a simple demonstration unit that runs off of a small water jug.
Harvard Business Review
NOVEMBER 24, 2015
Utility bills in major markets have been consistently increasing faster than inflation and are forecasted to continue to do so. In our experience, well-designed retrofits can deliver 20%-50% energy savings with fast payback periods. Wind and solar developers want your business. Why not agree to buy electricity from them?
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