Development Marketing Present Value 
The Horizons Tracker
AUGUST 16, 2023
The production of goods and services with smaller carbon footprints, also known as green technologies, is on the rise and presents numerous economic opportunities. However, developing countries may not be able to take advantage of these opportunities unless their national governments and the international community take decisive action.
Harvard Business Review
DECEMBER 2, 2013
This is what is going on now in community development. Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. From the private sector, the trend is toward recognizing the business value of community progress. Big trends in business and society tend to march along at a measured pace.
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Harvard Business Review
JULY 15, 2014
Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you ), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions. Now the question is how much do you spend marketing to your customers and how effective are your efforts?
Harvard Business Review
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.
Harvard Business Review
AUGUST 3, 2018
On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. This example illustrates that investors consider information beyond just earnings as value-relevant. What caused this slump?
Harvard Business Review
JULY 9, 2012
A major customer may default, a promised source of funding may disappear, or the world's markets may sour — any of these can shift your trajectory in an instant. After all, if he were on a desert island without a capital market, the value of his skill goes nearly to zero. Then again, you may be lucky. So, Luck matters.
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