Development Marketing RBV 
Harvard Business Review
AUGUST 18, 2014
Let’s look at our current dominant strategy theory: the Resource-Based View or RBV, closely associated with Jay Barney. Typically, resources that satisfy these conditions are capabilities or know-how that have been developed over time and are hard to transfer or document. So it is hard to explain this decision using the RBV.
Harvard Business Review
APRIL 27, 2015
In the red corner we have the “ positioning school ” (TPS) and in the white we have the “ resource-based view of the firm ” (RBV). The main (though not only) criticism it levels at TPS is that for positioning to work, market structures have to be stable—and they are not. Insight Center. Think about it.
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