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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share.

Marketing 317
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A Quick Guide to Expanding Your Online Business Into a Retail Company

Joseph Lalonde

Retail stores can be a great way to increase brand awareness and bring in more revenue, but they also come with many challenges that must be considered. This article will discuss the pros and cons of expanding your online business into a retail company. You should also have a good idea of what type of retail store you’d like to open.

Retail 234
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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.

Content 200
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The Strategic Advantage of Implementing a Junior Advisory Board in Your Organization

N2Growth Blog

Integrating young talents into decision-making processes allows organizations to tap into valuable insights, especially pertinent in sectors like fashion, food, and retail, where younger consumer preferences are pivotal.

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Become a Brand Renegade

Leading Blog

We updated health and safety procedures, employed technology to streamline billing and appointment scheduling, digitized our designs, added retail elements, and provided respectable wages for our artists and employees to let them know their importance to the business. Here are some additional ways that we elevated our brand above the fray.

Brand 349
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. A challenger strategy.

Brand 342
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.